With today’s stiff job competition, your resume need to rock and not flop. Hiring managers typically look at a resume for 30 seconds before deciding whether or not to call you in for an interview. Simply put, a resume is valuable real estate, and you want it to rock.
Since hiring employers look so quickly at resumes, apply the top-third rule to your resume. Be sure to place your most dramatic sales pitch close to the top and include key selling statements at the top of the page. This way, you can the reader’s attention early on, and it won’t wind up in the trash bin.
Rock your resume by adding keywords that will be caught by keyword-searching software used by employers. Be sure to used keywords in context in addition to a separate keyword paragraph. A separate keyword paragraph will provide a convenient scan area for pre-qualifying your skillset.
Branding yourself will help you beat the 30-second rule in making a good first impression. Use memorable verbiage to separate yourself from the herd. It should tell your greatest strengths and benefits to the company for the reader in one sentence. For example, seasoned CFO, strong in streamlining accounting procedures that saved the company over $300,000 in personnel and consulting costs. Be sure to add this personal branding statement at the top of the page.
Loose the razzle-dazzle. Keep it clean and keep it organized with plenty of white space. Stay away from photos of yourself and from graphics. This items along with bolding of text and heavy use of color not only distract the reader but don’t convert well in most employer’s computer databases.
Make sure your resume answers the question “What’s in it for me?” In today’s job market, skills alone will not sell you. After each item in your work history, outline what you’ve done and how it equated in dollars and cents. For example, saved $50,000 in outside consulting fees by directing tax impact analyses, cash flow and financial expenditures. With statements like this, you’re not just telling about yourself but selling yourself. It’s all about what you can do for the employer.